Monday, April 1, 2013

What You Need To Know About Mobile Marketing

Mobile marketing is an essential move to make in today's business environment. Mobile marketing requires quite a bit of effort to be successful. You might not know where to start! The tips below can serve as your entry to successful mobile marketing.

Set the times that your MMS text messages are sent to your customers for normal business hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

Give people discounts or promo codes along with your marketing messages. Customers are more inclined to visit a website if they can get a discount.

Create a new mobile application. Your customers can use your app to check for specials and promotions. It will also help make your brand more recognizable and increase traffic. You should seek professional help as you develop apps, this can help you in the long run.

Minimize the number of offers you send in a week. The highest results come from messages that are sent a few times a month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. It is easy for a customer to ignore an offer when they think the next one is just around the bend.

Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.

Use trivia games or quizzes to get a better response from your mobile marketing. If you send a consumer marketing quiz to the cell phones of your customers, many will respond back to answer the quiz. Not only are you entertaining your customers, but also gathering valuable feedback and information on which products your customers prefer.

Always set goals for a given mobile marketing campaign. At first, you need to understand what goals you'd like to achieve through mobile marketing. Your goal may be to increase your business traffic, pull in repeat customers or to interact with customers.

Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. Many people tell you to get away, but you need to survey your clients as much as possible.

Make sure your website features mobile-friendly maps if you are looking to draw in local customers. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.

No comments:

Post a Comment