Infographic: Twitter Shortcuts You Need to Know

Consider it a social media cheat sheet for Twitter users.

If you’re an aspiring social media marketer who engages with consumers, clients, and countless others on Twitter, learning how to navigate the platform easily should be a high priority.

Thanks to a new infographic highlighting the must-know shortcuts of the social media world, tweeting may soon become a whole lot simpler and more efficient.

By Michael

Article From : mobilemarketingwatch.com/infographic-twitter-shortcuts-you-need-to-know-31982/

 

Expert Mobile Marketing Methods Realistically Work

"Mobile marketing" could be defined in many ways. Companies integrate it to their marketing methods in a number of ways. It is understood to be using mobile phones or mobile products to advertise business practices. The next article provides you with some useful mobile marketing suggest that works.

When calling or texting someone, remember there's an active person around the receiving finish therefore, you should be considerate of times that you call along with the kind of message you're delivering. Act properly.

If you wish to call at your profits increase, try some mobile marketing. Increasing numbers of people every single day use cell phones for social media and also to download programs. They are both new areas that you could expand your marketing methods into. You should focus your marketing where your clients are.

Though lots of people use texts, you will find still lots who avoid using or recognize popular abbreviations. A person and also require bought from you won't achieve this, when they cannot understand your advertising.

Location is necessary in mobile marketing. Unlike other marketing techniques, mobile marketing allows clients know right where you stand. Due to that capacity, you will find possibilities to make the most of location based programs which are without precedent. Consider ways you could utilize the place-aware benefits of mobile marketing to boost your company.

To grow the achieve of the campaign, make effective utilization of QR codes. You should use these codes to pass through on various discount rates for your clients. They're quite easy to use and straightforward to capture on mobile phone. You are able to speak to your clients inside a smart way with reliable information.

When developing content for mobile marketing, ensure that you keep the message brief and clear to see. Send a obvious message your audience can understand rapidly.

Produce a new mobile application. Clients will enjoy the benefit of hitting your application to look for deals. It will help help make your brand more identifiable and get more traffic. Developing programs will definitely cost some cash, however, so meet with a professional.

Your mobile website will include maps and directions that are simple to use having a mobile phone. It is a typical trend for people to make use of their mobile phone to locate directions to where they're going. Be available to them. Have maps which are obvious, then when people perform a search it's simpler to locate. Build inside a link that can take the customer to Google maps for exact directions.

When holding an essential online purchase or marketing event, send a text to all the clients in your mobile list telling them from the occasion a couple of hrs before it begins, as lengthy as this time around doesn't fall past too far at night or too soon each morning. This is an excellent method to enable your clients have some understanding exciting is going on that they're going to wish to take part in.

As you can tell, mobile marketing has numerous different definitions. While there's not one definition, it generally refers back to the utilization of mobile products like a marketing platform. Hopefully this information has provided good quality suggestions for building your personal meaning of mobile marketing as well as your own effective mobile campaign.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

Mojiva Explores Growth in Hispanic Mobile Advertising

 

With the rate of mobile device adoption within the Hispanic community growing at a rapid pace, the latest insight from Mojiva on Monday is shedding informative light on the important state of mobile advertising to Hispanics today.

 

Mojiva points to new research from the Association of National Advertisers (ANA) to highlight the growing trend among advertisers, who are now spending their dollars to reach multicultural segments like never before.

“Interestingly,” a post from the mobile advertising network reads, “the study found that 88% of brands were focused on targeting U.S. Hispanics.”

By Michael

Article From :  mobilemarketingwatch.com/mojiva-explores-growth-in-hispanic-mobile-advertising-31684/

Trumpia's Mobile Messaging Solution Helps a Southern Californian Church Bring Youth Ministries Closer Together

Mariners Church, one of the largest churches in Southern California, is now using Trumpia's mobile messaging solution to spike attendance for fellowship events, encourage daily payer, and strengthen faith among its youth groups.

"SMS is the easiest tool to reach our kids these days," said Blair Farley, Director of Communications at Mariners Church. "That same idea applies for younger groups sharing information with one another. Kids don't always read emails, and social media isn't as effective. With text messaging, you can reach who you need to reach instantly, no matter where they are. SMS works."

Various ministries from Mariners Church have recently taken mobile messaging initiatives into their hands to create a strong sense of community, especially among the youth. Specific mobile keywordsare publicly posted throughout the church to collect as many mobile phone numbers as possible. Now, more members are in the loop about church gatherings and festivities, and targeted messages are being sent to the right groups.

The Junior High, High School, and College Ministries are each using mobile messaging for different reasons, but share a common goal in wanting to provide quick and efficient communications for their ministries. Whether it be to promote upcoming events, increase attendance for last-minute events, or strengthen faith through scripture reading, Mariners Church is now seeing 75% of their student ministries positively respond to these communication efforts.

"Parents of the younger children are almost expecting these text messages now," Farley adds. "If there is an event going on, and they don't receive anything on their mobile phones, they're wondering why they haven't gotten a text."

"Mariners Church has been successful in reinventing how mobile messaging can be applied to all kinds oforganizations and not just for marketing purposes," said Ken Rhie, CEO of Trumpia. "It is refreshing to see the creative ways Mariners has integrated mobile messaging into their community."

About Mariners Church

Mariners Church is a non-denominational, Evangelical Christian church located in Irvine, California, situated in central Orange County. Mariners Church has two other locations in Huntington Beach, CA and Mission Viejo, CA, and is the second-largest church in Orange County. To learn more about Mariners Church, click here.

About Trumpia

Trumpia  is the leading web-based multi-channel marketing platform, committed to helping businesses grow and stay well-connected with their customer base. Trumpia integrates mobile text, email, social media, voice broadcast, and instant message to give businesses and organizations greater reach, greater responses, and greater results.

Trumpia also provides a White Label Reseller Program, Affiliate Program, and Developer API. Sales and support teams are available to serve customers seven days a week -- Monday through Friday, 6:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm PST. For more information about Trumpia's All-In-One platform or API, visit http://www.trumpia.com, or call +1-888-707-3030.

Evernote Launches Accelerator Program to Woo Developers

Evernote is launching a month-long mentorship program to recruit developers interested in creating products for the Evernote platform.

With Evernote Accelerator, developer teams will be invited to work on their projects with Evernote’s senior developers at the company’s headquarters in October 2013. The idea behind the mentorship program being to give promising developers the opportunity to work closely with Evernote staff to help create the best product possible.

The inaugural teams will be selected from the entrants into the 2013 Evernote Devcup. Winning teams will receive travel and lodging during the month-long accelerator, a workspace at Evernote HQ and a small stipend to cover incidental expenses.

Most the teams represented will earn their space in the Accelerator from a sponsor. For instance, Honda Silicon Valley Lab will be sponsoring a special transportation-focused prize for the Devcup team that creates the best enhancement to the in-vehicle experience.

SEE ALSO: Evernote vs. Google Keep: Which Does More?

At the end of the month, teams will present their finished products in front of an audience of investors, thought leaders and journalists.

Despite teams receiving financial assistance to be part of the Accelerator, neither Evernote or any of the other sponsors will be taking any ownership or stock in the companies they work with.

“For us, the big win is when somebody builds a cool integration, ” Evernote platform advocate Rafe Needleman told Mashable. “The more engaged people are with their Evernote account, the more likely they are to stick with us...The benefit we get is happier Evernote users”

Announced at SXSW, app submissions for the Evernote Devcup opened Monday. Any product that integrates with Evernote API is eligible to compete in the Devcup, and ultimately be part of the Accelerator. Between April and June, Evernote will also be holding several Devcup meetups around the world.

 

 

 

By Emily Price

Article From :  mashable.com/2013/04/16/evernote-accelerator/

Mobile Web, Apps Driving US Social Media Growth

Consumers continue to spend more time on social networks than on any other category of website—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.

Moreover, the total amount of time spent using social media in the US across PCs and mobile devices increased 37% in 2012 year over year (YOY), to 121 billion minutes as of July, from 88 billion in July 2011.

Though social media audiences via PC declined a slight 5% YOY (from 163.6 million in 2011 to 171.8 million in 2012), the amount of time spent using social channels via PC increased 24% YOY over the same period (from 59.5 billion minutes in 2011, to 74.0 billion in 2012), signaling a deeper level of user engagement.

By Nielsen

Article From :  marketingprofs.com/charts/2012/9672/mobile-web-apps-driving-us-social-media-growth

Five Impacts of Facebook's Open Graph on Marketers in 2013

The past decade has included a massive surge of improvements and advancements to the way consumers carry on their digital lives.

Here we are in 2012, everyone is connected, and everyone is sharing more and more online every day. Social networking sites reach 82% of the world's online population—that's 1.2 billion users worldwide!

Consumers have now become a brand's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers can. That shift in power has caused a corresponding transformation in social networks and how brands use them to engage with and market to consumers.

Facebook's Open Graph, for one, is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook marketing investments, and the Open Graph provides significant new marketing opportunities to do just that.

Brands can engage with consumers both on and off Facebook, broadcast consumer stories across Facebook, and drive awareness and word-of-mouth (WOM). Brands can also buy Facebook Sponsored Stories to improve the performance of their advertising on Facebook and test the convergence of media types.

By by Brad Klaus

Article From :marketingprofs.com/articles/2012/9568/five-impacts-of-facebooks-open-graph-on-marketers-in-2013

Enhance Your Mobile Marketing With These Ideas

There are a lot of people getting interested in mobile marketing today. With that being said it is a field that is becoming that much more competitive each day. If you want to stay ahead of the game with mobile marketing then you're going to want to fill your mind with as much knowledge as you can about the subject, knowledge like that here in this article.

Include a link to your website at the end of your message. You should develop a mobile version of your website that people can easily navigate from a cell phone or tablet. If you do not have a mobile website, most users will still be able to access your regular website on their phones.

Use mobile marketing as a means of communication not a means for profit. Your business may be very important to you, but you need to remember that customers do not take well to being treated like money bags. Using your mobile campaign to actually talk to them will increase your sales more than promotions.

There are many free online QR code generators who also give you access to tracking statistics, so use one of them for your mobile campaign. This will allow you to keep track of which campaigns work the best and where the QR code should be on the product to get the most use out of it.

Identify what your brand is and who you are right away. People usually remember the first and the last things that they hear. You will want your brand name first and the product last. Keep the middle short and directly to the point, because people will not spend a lot of time looking at the advertisement.

Use your message recipient's real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

To ensure that your ads are successful, carefully match them with the landing page. If you're advertising cooking products, get your ads on a recipe site. If you're advertising a fantasy football system, focus on sports related articles. Carefully matching your ads is more important than going for sites with a high amount of traffic.

When you are sending a text, it is important to get right to the point. Tell your customer why you are messaging, what kind of deal you are offering, how it will help them out, and also how to take advantage of the deal. This will leave your customers a lot happier because you are not just wasting their time.

Now that you have a better idea of what you need to do in order to stay successful when it comes to mobile marketing you should start forming strategies. Apply all that you know and see the results, and if something isn't working out then you're going to want to change things until they do. When you do this, success should come before you know it.

WSJ: iPhone 5S Production Imminent

The Wall Street Journal reported Tuesday that Apple’s iPhone 5S will all but certainly debut in early summer, perhaps in time for Apple’s WWDC in June.

Source tell the Wall Street Journal that the iPhone 5S will be mass-produced early in this new quarter.

Apple Inc. plans to begin production of a refreshed iPhone similar in size and shape to its current one in the second quarter of the year, according to people familiar with the device’s production, teeing up a possible summer launch for the next version of its flagship device.

As the iPhone 5S enters the market, Apple will reportedly continue working with its manufacturing partners in Asia to ready the “less expensive iPhone” for launch this fall.

“The four-inch device will likely use a different casing from the higher-end iPhone,” sources tell the WSJ. “Apple has been working on different color shells for the phone but its plans remain unclear.”

As expected, Apple declined to comment on the story.

 

 

By Michael

Article From : mobilemarketingwatch.com/wsj-iphone-5s-production-imminent-31035/

What You Need To Know About Mobile Marketing

Mobile marketing is an essential move to make in today's business environment. Mobile marketing requires quite a bit of effort to be successful. You might not know where to start! The tips below can serve as your entry to successful mobile marketing.

Set the times that your MMS text messages are sent to your customers for normal business hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

Give people discounts or promo codes along with your marketing messages. Customers are more inclined to visit a website if they can get a discount.

Create a new mobile application. Your customers can use your app to check for specials and promotions. It will also help make your brand more recognizable and increase traffic. You should seek professional help as you develop apps, this can help you in the long run.

Minimize the number of offers you send in a week. The highest results come from messages that are sent a few times a month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. It is easy for a customer to ignore an offer when they think the next one is just around the bend.

Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.

Use trivia games or quizzes to get a better response from your mobile marketing. If you send a consumer marketing quiz to the cell phones of your customers, many will respond back to answer the quiz. Not only are you entertaining your customers, but also gathering valuable feedback and information on which products your customers prefer.

Always set goals for a given mobile marketing campaign. At first, you need to understand what goals you'd like to achieve through mobile marketing. Your goal may be to increase your business traffic, pull in repeat customers or to interact with customers.

Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. Many people tell you to get away, but you need to survey your clients as much as possible.

Make sure your website features mobile-friendly maps if you are looking to draw in local customers. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.