Consumers continue to spend more time on social networks than on any other category of website—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.
Moreover, the total amount of time spent using social media in the US across PCs and mobile devices increased 37% in 2012 year over year (YOY), to 121 billion minutes as of July, from 88 billion in July 2011.
Moreover, the total amount of time spent using social media in the US across PCs and mobile devices increased 37% in 2012 year over year (YOY), to 121 billion minutes as of July, from 88 billion in July 2011.
Though social media audiences via PC declined a slight 5% YOY (from 163.6 million in 2011 to 171.8 million in 2012), the amount of time spent using social channels via PC increased 24% YOY over the same period (from 59.5 billion minutes in 2011, to 74.0 billion in 2012), signaling a deeper level of user engagement.
By Nielsen
Article From : marketingprofs.com/charts/2012/9672/mobile-web-apps-driving-us-social-media-growth
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